Overview
Commerzial, a Danish consultancy specializing in sales, marketing, and customer experience for global B2B organizations, sought to strengthen its digital presence and drive growth through LinkedIn. The challenge was translating the company’s offline success into a compelling LinkedIn presence to reach key decision-makers.
The Challenge
Commerzial needed a strategy that would elevate its LinkedIn profile, create awareness, provide insights, and ultimately drive lead generation. The goal was to make a meaningful connection with target audiences and convert engagement into real business opportunities.
The Work
Our approach focused on:
- Profile Optimization to align with the brand’s professionalism and appeal.
- Content Creation that resonates with decision-makers in the B2B sector.
- Custom Design to ensure visually engaging content that captured attention.
- Engagement Strategy centered around building interactions that led to more significant connections.
- Lead Generation efforts through strategic content sharing and targeted campaigns.
- Webinar Promotion as a key tool to further engage and convert leads.
- Performance Tracking to measure success and continually optimize the approach.
Results
Our strategy brought tangible results for Commerzial, including:
- Lead Generation: Over 100 qualified leads generated through targeted strategies.
- Insights: Thought leadership posts sharing industry trends, which boosted the company’s credibility.
- Awareness: Increased LinkedIn followers from 2,152 to 4,812, with profile views up by 74%.
- Engagement: Regular posts (17+ LinkedIn posts created) and live webinars (6+ launched) that kept the audience engaged.