About the Project
FM Buttons is a sustainable button manufacturer that partners with both emerging labels and established fashion brands. They aimed to enhance their digital presence, attract qualified leads, and communicate their sustainability-focused vision effectively. Our goal was to deliver a comprehensive solution by blending creative content, paid media, branding, and website optimization to achieve measurable results.
What We Did
- Discovery & Strategy:
- Conducted in-depth research to identify creative angles for a sustainability-focused business.
- Developed a comprehensive strategy to align branding, content, and advertising.
- Content Creation:
- Produced 70+ visuals and videos tailored for social media and Meta campaigns.
- Focused on creating engaging storytelling that highlights sustainability and craftsmanship.
- Paid Advertising:
- Developed and launched targeted Meta ad campaigns.
- Optimized placements, CTAs, and creative formats to maximize performance.
- Branding:
- Aligned brand identity with core values and product offerings.
- Pivoted messaging to emphasize sustainability and craftsmanship.
- Website Optimization:
- Refined website visuals and messaging to strengthen positioning.
- Enhanced user experience to reflect the brand’s sustainable mission.
Phases
- Strategize: Discovering the creative angle and crafting a winning plan.
- Refine: Pivoting the brand and website to attract and convert leads.
- Create: Producing compelling content to tell the brand’s story.
- Amplify: Launching targeted paid campaigns for measurable growth.
Impact / Numbers
- Visual Content: 70+ visuals and videos created
- Ad Performance:
- CTR: +15%
- CPA: -20%
- ROAS: +300%
- Brand Identity: Refined to align with sustainability and craftsmanship
- Website Optimization: Improved navigation, visuals, and storytelling
FM Buttons now enjoys a cohesive digital presence, enhanced engagement, and measurable advertising results—positioning them as a leader in sustainable fashion manufacturing.
